What exactly is a CMO
I’ve found myself explaining to people what the position of Chief Marketing Officer (CMO) is responsible for. It seems many are familiar with the CEO, CFO, COO title...
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User Personas for a laser focused marketing strategy
Over the past couple of years, one of the things I have found when working with most business owners is that they do not have any idea who their target customer or c...
Read morePersonal branding, what are you communicating?
A few days ago, Betsy, a friend of mine from high school pinged me on Facebook to ask me my thoughts on Personal Branding. Betsy wanted some tips to share with her s...
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