I learned AI the hard way so you don't have to.

I spent nearly two decades running a service business in Mobile, Alabama. Managing clients, writing proposals, chasing reports, onboarding new accounts, keeping the wheels turning. I know what that grind feels like — because I lived it for a long time.

About three years ago I started building AI into those workflows. Not as an experiment. Out of necessity. And what I found changed the way I think about running a business entirely.

Now I help other service business owners do the same — skip the trial and error, cut the busywork, and build systems that actually hold up.

Marcus grew up in the Washington D.C. area and moved to Mobile in 2004 — two weeks before Hurricane Ivan. Not exactly a soft landing.

He worked his way through James Madison University behind the counter at Lowe's, a company obsessed with customer service. That shaped everything that came after. Every role he's held since — performance tester, systems analyst, technical sales consultant, communications director — has been about one thing: helping people understand technology and use it to their advantage.

In 2007 he founded Blue Fish, a digital marketing agency serving small and medium-sized businesses. Nineteen years of client work, proposals, reporting, team management, and operational grind gave him a front-row seat to exactly where service businesses lose time — and where AI fixes it.

Outside of work he's into photography, design, and being near the water. And ice cream. He really likes ice cream.